In a Smart Marketing Move, PacSun Tapped Its Customers to Create Its Latest Campaign
The California retailer’s choice to harness its superfans for content may bolster customer loyalty–and help it save on marketing spend.
Category: Business
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In a Smart Marketing Move, PacSun Tapped Its Customers to Create Its Latest Campaign
The California retailer’s choice to harness its superfans for content may bolster customer loyalty–and help it save on marketing spend.
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